Search Engine Marketing
Similar to SEM firms, many SEO (Search Engine Optimization) firms have started offering services not only to list your site in the natural search results, but also to unblock your site if it has been banned. We work with many SEO firms who offer services starting at $1000 a month to $30,000 a month, depending on client needs. There are no such things as guaranteed results in SEO, but you can vastly improve your site, which may normally take months or years. We can steer you in the right direction for an SEO firm, or we can give you some pointers ourselves. Having your web site optimized for search engines is proven to give return on an investment that is unmatched in any other advertising segment. SEO services are a set of processes to which your web site is subjected by our SEO partners, ultimately resulting in top rankings on search engines, greater visibility, targeted traffic, enhanced online sales, and the takeover of greater real estate on each search page.
Online Media Buying
The key to successful media buying is all about one word: negotiation. We have experience and a proven track record for over seven years in the online media buying space. Whether it’s banners, text link, shopping comparison, or contextual targeting, we are great negotiators. We encourage you to get the best deal you can, and then bring it to us so we can try to save you even more money. Use our buying power and reputation in the online space to help you achieve more cost savings and an improved ROI. We don’t charge anything for negotiating a deal. If you can save more with your original deal, then go for it; we’re here to help you. It doesn’t cost you anything to see if we can beat it. Media buying starts with a planning phase and ends with an execution phase. We will develop a media strategy, conduct media research, and create a media plan.
Web Analytics
The old saying, “You get what you pay for,” is no longer true in the web analytic space. Nowadays, you can pay nothing to Google or Yahoo and obtain fairly good free reports. Many of our clients use Google or Yahoo, and some use both. For a select group of clients, a more comprehensive analytic package is recommended such as Web Side Story, CoreMetrics, Omniture, Web Trends or Fireclick. We can help you sort through the high end and low end packages and help you choose what’s right for your company. In the search future, A/B landing page testing will be a technology that should be considered, but as of now, Google has come to the rescue by offering it for free!
Email Newsletters
So you got your traffic and your orders, and now you want more. Newsletters serve as a great way to communicate with your database of customers. Each month, we send tens of thousands of newsletters out each month for our clients. Our arrangement is based on performance; if we can improve what you are already doing yourself, then we get compensated. Once again, it comes down to technology. There are hundreds of companies out there who tout their software as superior. We have tested many of them and will point you in the right direction on which one will yield the best ROI.
Web Design & Development
The foundation to a solid search campaign comes down to a web site. With so many designers and developers out there, we have seen a lot. The web design game comes down to this: you get what you pay for. You can’t expect in this day and age to spend $1000 for a web site and expect to compete against the big boys in whichever industry you may belong to. Depending on your goals and budgets, we can refer you to a range of designers including our in house web designer who is top of the line. An analytics program can help you decide if your web site does in fact need a redesign or if certain pages are having issues. The bottom line is, in the online world, if people aren’t clicking and staying on your web site then you need to change it up by making people more attracted to your web site. Your web site is essentially your storefront and everyone can view it, so it’s important that you put the right amount of time, effort, and money into creating or updating your web site.
