Elite Street

Follow us on :

April 2011

News Bytes

Last month, we talked about mobile marketing and why it’s a smart way to drive sales, increase web traffic and deliver ROI. Well, it didn’t take long for Google, Mastercard and Citibank to team up for SmartPhone payments. CEO Ben Kirshner spoke withBrandchannel.com about the benefits of this move to advertisers. Of course, we believe “sharing is caring” and want to share our SEM tips straight fromEntrepreneur.com!

 

In other exciting news, luxury retailer Michael C. Fina celebrated its one-year anniversary with Elite SEM in March! And wow, they hit the ground running with 45% growth in online sales in one year alone. Check out what Michael C. Fina’s Vice President Steven Finahas to say about his SEM experience with us!

 

Digital Sandbox

CEO Ben Kirshner is stepping into the digital sandbox at the MCM Live Conference & Awards in New York City from May 3-4, where he’ll share some of his most trusted SEM secrets and social media savvy with e-commerce heavy hitters like LL Bean, GAP, Grovo and more!

 

Want the inside scoop on what your fellow online retailers are doing to drive sales? Dying to hear best practices from search geeks? Stay tuned for Tweets and Facebook posts LIVE from the event!
Quick Links

 
It’s a Bird, It’s a Plane, It’s…

Search Engine MarSuperGeekketing is one of the hottest tickets right now! Whether you’re a multinational corporation with dozens of offices andthousands of employees worldwide, or a small mom-and-pop business looking to make your mark with a distinct product offering, SEM offers BIG value for LESS money.  

 

Who needs Superman or Spiderman when you can harness the powers of Super Geek? What we lack in muscles and braun, we more than make up for with our type-A, results-oriented DNA.
Startups, Start Your SEM Engines!

 

If you’ve been reading Mashable and Tech Crunch lately, you can’t deny that 2011 is the year of startups! Once you get past the initial “yay” and “we rock!” phase, it quickly becomes apparent that analytics and transparency will be the key drivers for success. Here’s a Start Your Enginesfew tips to help you cross the SEM finish line!

Track Your Customer Acquisition
How many customers did you add each month? More specifically, where did they come from – display ads, YouTube videos, blogs? How many people came to you through organic SEO vs. affiliatemarketing vs. SEM vs. PR?

Crunch SEM Numbers
How much will it cost to acquire customers across each channel? If you’re paying $1.50 per click on an SEM basis, that’s NOT your actual “cost to acquire” – you need to add the conversion rate! If numbers aren’t your strong point, we’ve got an SEM Calculator that’ll do the work for you. If you don’t know how much you can make from a customer who converts, then you sure better not be spending $5-6 per customer! 
SEM Calculator

Avoid Churn

You got users clicking on your site, now how will you get them to stick around after 3 months, 6 months or even one year? Unlike butter, you don’t want customers to “churn.” If customers are downloading your app (but then forgetting about it), survey them to find out what the problem is and fix it.