A recent Google AdWords Blog post discusses the challenge of managing ad metrics in a multi-screen world. The post cited Elite SEM’s own Vice-President and Director of SEM, Zach Morrison, and his discussion of the “holy grail” quest on which advertisers now find themselves. Attempting to track consumers across multiple computers and mobile devices is [...]
Let’s face it; we’re a nation of Multi-Screeners. Most of our time is spent in front of some sort of screen. I bet that before you clicked on this blog, you were surfing the net and occasionally checking your phone for texts from your special someone (alas, it was from your mom). Even further, last [...]
It’s that time of year again—the weather is starting to warm up, the days are growing longer, and the groundhog saw his shadow. Spring is on its way, and we all know what that means: time for that ever-dreaded spring cleaning! This year, why not take this daunting task beyond the brushes and brooms, and [...]