A few weeks have passed since Google released Penguin 2.0, and websites across the Internet are feeling the impact. Some are seeing decreases in organic traffic while others appear to experience little to no change in comparison to Penguin 1.0. According to Matt Cutts, “About 2.3% of English-US queries are affected to the degree that [...]
A recent Google AdWords Blog post discusses the challenge of managing ad metrics in a multi-screen world. The post cited Elite SEM’s own Vice-President and Director of SEM, Zach Morrison, and his discussion of the “holy grail” quest on which advertisers now find themselves. Attempting to track consumers across multiple computers and mobile devices is [...]
Let’s face it; we’re a nation of Multi-Screeners. Most of our time is spent in front of some sort of screen. I bet that before you clicked on this blog, you were surfing the net and occasionally checking your phone for texts from your special someone (alas, it was from your mom). Even further, last [...]