FOR IMMEDIATE RELEASE
Media Contact:
Liz Kao
Phone: (646) 218-9811
Email: Liz@elitesem.com
ELITE SEM NAMED DIGITAL MARKETING AGENCY OF RECORD FOR FASHION BRAND MILLY
Agency Goals: Boost Paid Search Results and Rankings To Drive Growth in E-Commerce & Retail Sales
NEW YORK, NY – March 3, 2011 – Elite SEM, a boutique digital marketing agency specializing in Search Engine Marketing, today was named Digital Marketing agency of record for the young luxury fashion brand Milly by Michele Smith. The Google AdWords Certified agency will focus on boosting MillyNY.comʼs paid search results and rankings through carefully chosen and relevant keywords, branding and Pay Per Click campaigns. The agencyʼs customized and sophisticated SEM approach is expected to steer the brandʼs aggressive e-commerce objectives.
“We are thrilled to add MillyNY.com to our client roster,” says Ben Kirshner, CEO of Elite SEM. “Milly already has a strong brand following and awareness among consumers looking for bold colors and prints, extravagant fabrics and impeccable quality. Our goal, simply put, is to connect online shoppers to a brand that speaks to their playful personality, glamorous lifestyle and modern aesthetic.”
The agencyʼs selection signals the changing landscape of fashion marketing. What has traditionally been a brick-and-mortar business for decades is now much more focused on attracting the influential, younger and stylish consumers online. According to MasterCard SpendingPulse, luxury sales rose 6.7% during the 2010 holiday season after a less than stellar 2009.
“Elite SEM is highly respected, trusted and valued in the e-commerce circle,” says Alison Bergen, Manager of Business Development for Milly. “We see them as a direct extension of Millyʼs Marketing & E-Commerce team and look forward to working closely with them to keep our brand top of mind among shoppers.”
About Elite SEM
Elite SEM is one of New Yorkʼs fastest growing digital marketing agencies specializing in building top-performing search engine marketing campaigns for clients across a broad spectrum of industries including ideeli, Lauren Merkin, Tommy Bahama, Havaianas, Terminix, Michael C. Fina and PlayFirst. Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, Elite SEM understands firsthand the complexities of the Internet community, the evolving landscape of the marketing and advertising space, and most importantly, how to grow brands with the media in a way thatʼs smart, innovative and rewarding.
About Milly
The Milly by Michelle Smith collection has defined youthful, luxurious style since 2001. Designer Michelle Smith creates timeless silhouettes with smart, sexy, feminine flair that satisfies her ever-expanding customer base. Born out of Smithʼs lifelong love of fashion, Milly is an iconic brand known for exquisite prints and colors, luxurious fabrics and attention-to-detail. Sophisticated and glamorous, her collections embody modern sensibility with a vintage vibe. Milly is sold on the brandʼs website MIllyNY.com and the finest specialty and department stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods, and Takashimaya. Spring 2011 marks the 10th
anniversary of Milly with several exciting new endeavors; the opening of Millyʼs flagship boutique on Madison Avenue, the debut of its handbag and fashion jewelry collections, and Milly Minis for young girls ages 2-7.
