Elite Street
Follow us on : March 2011
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Over the course of this year, we’re planning to share Elite news, offer live Q&A’s with industry leaders, create co-branded promotions, and most imporantly, ask plenty of questions about the changing landscape of SEM, e-commerce strategies and future trends.

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LIKE us on Facebook, FOLLOW us on Twitter and ADD/recommend us on our LinkedIn page. Your “social” insight on our Facebook, Twitter and LinkedIn pages will enhance your brand’s position as a thought leader in the digital space.It’s going to be a big year not just for us, but your brands too!

 

Milly by Michele Smith Joins Elite Circle 

We’re happy to announce that Milly by Michele Smith is the newest member of our Elite circle. The young luxury fashion brand has been making a big splash on the fashion scene and we look forward to helping their Marketing and E-Commerce team strengthen their brand’s position in the online space.

 

Google Minces Keywords with J.C. Penney & Overstock.comJ.C. Penney - Google Search
By now you’ve probably heard, and are still feeling the repercussions, of the J.C. Penney and Overstock.com SEO fallout with Google. These high-profile cases have caused far more damage than simply burying both Fortune 500 retailers into a sea of negative publicity and branding – they’ve resulted in systematic backlash from the big search engine players.

 

Vice President Lorne Landsman talks candidly about black hat SEO tactics in Direct Marketing Newsand Public Relations Director Ragini Bhalla offers valuable tips for Crisis Communications in B2C Marketing Insider.
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Elite Conversations: Dial Into Mobile Marketing 

In our quMarc Weisinger2est to deliver valuable SEM news, search updates and industry insights, every month we’ll feature “Elite Conversations” from our dedicated SEM experts. Today Senior Account Executive Marc Weisinger dials into the importance of intregrating mobile into your marketing campaigns.

Location, Location, Location

One in three searches on mobile devices are location-based. You can take advantage of this by synching your company’s Google Places account with your Adwords account. By using Google’s Local Extensions, you can enhance your cLocation Based Marketingampaigns to dynamically attach your business addresses for local searchers looking at your ads.

Click To Call

With all the buzz about mobile + web, consumers often forget one of the most basic functions of mobile devices – making a phone call. PlaMobile Couponcing your business phone number in search results with Google’s Click to Call will help you increase your click-through rates by 6-8%.

Everyone Loves a Deal
Google’s Mobile Offer Plus box is an easy, smart and cost-effective tool to track in-store sales generated by mobile search campaigns. By creating unique coupon codes for mobile specific campaign ads, you’ll be armed with the tools to measure the impact of mobile campaigns on your in-store sales and bottom-line growth.

Optimize Device Campaigns DiffeMobile_Tommy Bahamarently

Breaking mobile campaigns out separately from desktop search campaigns not only opens the door for in-depth reporting across different channels and customized optimizations towards Cost Per Order and ROI goals, but is essential in getting the highest potential traffic available on mobile. 90% of all click traffic on mobile-only marketing campaigns are found in the top 1 & 2 positions.

If there’s a hot trend or topic you want to hear about next month, email ragini@elitesem.com.

 

Bing Adds Tiles to Search ResultsBing Search Tiles2

 

If you’ve run a search in Bing recently, you’ve probably noticed the tiles now included with dynamically rendered visual information from brands in the entertainment, local, travel and auto categories. CEO Ben Kirshner talks toBrandchannel.comabout its implications on brands and marketers.

 

Our newsletters are intended to share company news, marketing & advertising insights, SEM best practices and much more. Let us know if we’re telling you what you want to hear or if you have future story ideas. Email ragini@elitesem.com and we’ll add it to our next issue!

Best Regards,
Elite Street