Elite Street
Follow us on : May 2011
IRCE ConferenceIn IRCE, We Trust  

This year’s Internet Retailer Conference & Expo is less than a month away and we’re excited to hear what some of the world’s leading brands and business executives have to say about e-commerce and retailing strategies, SEM best practices and more! 

Stop by for a FREE, yes you heard right, FREE Adwords Audit of your account. You’ll find us at Booth #1811 – we’re just a hop, skip and a jump from the Google and Magento booths!

 

Fancy Feet

Who saysClarks Logowomen are the only ones who love their shoes? Men do too! Give a warm welcome to our newest client Clarks Companies, N.A. They’re home to footwear brands Clarks, Bostonian, Indigo, Privo and Clarks Originals!

News Bytes 

Game-changing. Innovative. Passionate. Those are all words that make up the DNA of Elite SEM’s talent. Sir Francis Bacon once said, ‘Knowledge is power.’ And being the SEM superstars that we pride ourselves on being for you (our clients and partners), that knowledge has sparked several media conversations about Elite SEM inEntrepreneur, Mashable, Direct Marketing News and Multichannel Merchant!
Quick Links

 
SEM and the City 

Sex and the City

“That’s the thing about needs. Sometimes when you get them met, you don’t need them anymore.” Well said Carrie Bradshaw, well said.

So maybe this isn’t Sex and the City circa 2007. But SEM can create just as much, if not more, buzz and attention for NYC businesses as a $500 pair of Manolo Blahnik pumps and Prada gown. In 3 simple steps, we’ll make sure your New York-specific SEM needs are met!

 

What’s In Your Shopping Cart?

Remarketing is now an essential part of any online marketing effort and only second to paid search in terms of positive ROI. Here’s a Remarketing Tip from Senior Account Executive Marc Weisinger that’s just as advanced as his Sony Playstation moves! 

Using Shopping Cart Abandonment to remarket your products to your customers, we place a remarketing pixel in two locations. First, we tag users who have placed an item in their shopping cart, for example a pair of Tommy Bahama shorts.  Second, we place another tag tOnline Shopping Carto define users who not only searched the Tommy Bahama site for a pair of shorts, but actually converted into a purchaser. This second group of shoppers who purchased the shorts, thereby landing on the site’s “Thank You” page, can be lumped into our “negative audience” category for this campaign.  Ultimately, we’re able to serve text or banners ads to those users who were on the cusp of purchasing a product, but for some reason or another, stopped short at the shopping cart page and failed to convert. This type of strategy is much more hyper-focused and targeted than simply targeting all users who went to a page on the Tommy Bahama site and did not convert because of the intent to purchase shown from placing an item in their cart.  Simply offering a minimal % off coupon or free shipping is an easy way to give that extra incentive to convert a user that almost purchased.