Our Online Marketing & SEM Blog
Search engine optimization (SEO) has changed a lot in the years that I have been tweaking websites and their content to meet search engine standards. The expectations set by Penguin 1.0 and those continued expectations hinted at for Penguin 2.0 have truly evolved the standards set by Google. Honestly, the changes are for the best, [...]
A recent Google AdWords Blog post discusses the challenge of managing ad metrics in a multi-screen world. The post cited Elite SEM’s own Vice-President and Director of SEM, Zach Morrison, and his discussion of the “holy grail” quest on which advertisers now find themselves. Attempting to track consumers across multiple computers and mobile devices is [...]
Whether you’re team iPhone or team Samsung, mobile is definitely making its mark and impact on search. In fact, 82% of mobile users reported spending time browsing the web on their smartphones. Likewise, 1/3 of all Internet searches in 2013 expect to be done on a mobile phone. In the evolving multi-screen world, mobile SEO [...]