Case Study
In March 2010, Michael C. Fina chose Elite SEM as its Digital Marketing Agency of Record. Elite SEM employed a highly targeted paid search campaign focused on boosting the brand’s web traffic and generating both online and offline sales.
Elite SEM’s specialized skills and understanding of the Internet helped Michael C. Fina increase its online sales 45% through Q4 2010. One of the most difficult marketing hurdles that Michael C. Fina faced prior to hiring Elite SEM was that a large portion of its luxury goods inventory was not available online. To tackle this challenge, Elite SEM placed action and conversion tags throughout the Michael C. Fina website, thereby quantifying how paid search results were in fact driving the brand’s in-store (offline) sales and ROI from online sales. As a result, Elite SEM helped facilitate 50 in-store appointments for the brand.