Tommy Bahama

“Elite SEM’s expertise has been instrumental in growing our e-commerce business over the past 3 years. Every year, Elite SEM grows our core campaigns and expands our campaigns into new areas such as Mobile Ads, Display Ads, Remarketing and soon, internationally too.

Elite SEM has also been a vital part of growing our natural results by working with our team to develop & implement strategies yielding traffic & revenue growth beyond our goals.”

Lisa Atwood, Vice President of eCommerce
Client since 2009

In October 2009, Tommy Bahama chose Elite SEM to redevelop and manage their Search Engine Marketing (paid search) campaigns for Tommy Bahama. To complete the assignment, Elite SEM focused on increasing sales and revenue for the luxury island clothing brand, while also reducing costs.

As a result of Elite SEM’s sophisticated and innovative approach, Tommy Bahama saw tremendous results in 2009-2010. The brand’s sales and revenue grew by more than 100% year-over-year through Q4 2009, and Elite SEM surpassed its specified revenue and sales goals by over 25% without spending more than allotted by Tommy Bahama. And the success of Elite SEM’s online marketing campaign didn’t stop in 2009. It continued into the first quarter of 2010, with a 30% jump in sales & revenue year-over-year. The consistent results and bottom line growth that Elite SEM brought to Tommy Bahama resulted in the agency being named Agency of Record for all Internet Marketing activities, including Search Engine Marketing, display advertising, remarketing, comparison shopping and affiliate marketing.