Search Engine Marketing is a smart, cost-effective and highly rewarding (to the bottom line) marketing tool for brands – big and small – to boost their profile, drive web traffic and, most importantly, generate channels for online and offline sales. Our talented team of SEM masters deliver exceptional results, round-the-clock service and creative ideas to position your brand as a leader in the digital space.

While bigger agencies approach clients with a one-size-fits-all mentality, we look at each client, their revenue goals and online marketing/audience interaction requirements on an individual basis. While one client’s online marketing goals may demand an extensive website redesign, another client may need a multi-tiered approach consisting of keyword expansion, Pay Per Click ads and remarketing.

Display advertising, which often appears on the Internet in the form of banner ads, is a widely used branding tool for companies, products and services. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. One of the key “attractors” of display advertising is that advertisers can use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers. Display advertising can help brands reach their most relevant audience in several ways, including behavioral retargeting, demographic targeting, geographic targeting and site-based targeting. It’s no wonder display advertising is a $17 Billion business globally.

Over the years, consumers have become increasingly dependent on mobile phones to talk, search, shop and everything in between. Sixty-five million people in the U.S. owned smartphones during the three months ending in November 2010, up 10 percent from the previous year’s similar three-month period. Subsequently, the number of clicks in the mobile space is growing rapidly, fueling stiffer competition among businesses to market their products via mobile ads. Whether it’s location-based marketing, Click to Call or coupon codes, we’ll help you dial into the benefits of mobile marketing.

Digital marketing is one of the fastest growing sectors today. In 2008 alone, U.S. advertisers spent $13.5 billion on search engine marketing. But it’s not a one-size-fits-all industry and requires a very unique and special skill set, adaptability to changing client needs, and the creativity and foresight to execute SEM, SEO, mobile, social media, international and display advertising.

If there’s one thing we know, social media marketing is not a ‘fad’ and offers brands the opportunity to connect, engage and create dialogue with online consumers across a variety of channels, including Facebook, Twitter, LinkedIn, YouTube and Flickr. A recent study by KnowledgeStorm indicates that 69% of B2B buyers use social networks primarily for business networking and development. How companies use social media varies, but what is important to note is that companies use different social media platforms depending on their end objectives, which could be creating brand awareness, lead generation or even customer engagement.

The key to successful media buying is all about one word: negotiation. With a proven track record and exceptional quality of expertise, we understand the inner workings of online media buying. Whether it’s a banner, text link, shopping comparison or contextual targeting, we negotiate, negotiate and negotiate until we get what you need – not, like many other agencies, what we want. In this challenged economy, being smart with dollar spends and reducing budgets are key elements of any brand marketing. Using our buying power and reputation in the online space, we’ll help you streamline your processes, shrink costs and deliver maximum ROI.

When you target consumers in different countries, you often need a separate marketing strategy for each target market; this includes distinct branding, packaging, and messaging. Online marketing is no exception. The number of Internet users is reaching 2 billion people, close to 30 percent of the population of Earth. Asia leads the way with around 825 million users; Europe is next with 475 million; North America has some 266 million; Latin America has 204 million; Africa has 110 million the Middle East has 63 million; and one of the leaders when it comes to penetration, Australia, is last with 21 million people online.

That being said, a number of factors will affect your brand’s success in different countries. Some are more crucial than others and developing a comprehensive international search strategy requires extreme precision and attention. Key factors that will drive your brand’s growth in the international market include: localizing products or services, also known as content (not just the words to describe it), understanding that there is no direct correlation between keywords and their exact translation in different languages, and centralizing your campaign while allowing for local influence (not control).

U.S. e-commerce spending will reach $278.9 Billion by 2015, according to Forrester Research. As more and more shoppers pour onto the Web, comparison-shopping sites will continue to gain momentum. What distinguishes the good from the bad comparison sites is: their ability to point you in the direction of the product you want to buy from a handful of choices, and finding you the best price on that product. We can help you dominate the online shopping space through effective comparison shopping campaigns.

The old saying, “You get what you pay for,” is no longer true in the web analytic space. Nowadays, you can pay nothing to Google or Yahoo and obtain fairly good free reports. Many of our clients use Google or Yahoo, and some use both. For a select group of clients, a more comprehensive analytic package is recommended such as Web Side Story, CoreMetrics, Omniture, Web Trends or Fireclick. We can help you sort through the high end and low end packages and help you choose what’s right for your company. In the search future, A/B landing page testing will be a technology that should be considered, but as of now, Google has come to the rescue by offering it for free!

Regardless of what tool you use to drive traffic to your website, landing page optimization should be an important step in your process. It all comes down to providing a page of content that searchers are ultimately looking for. Searchers get to your site in many different ways, but you must deliver on digital promises that prompt them to your site.