A comprehensive SEO process involves a three-prong strategy to address the main factors that impact your positioning in Google’s ‘organic result’ – Crawlability, Indexing, and Ranking:
‘Crawlability’ Audit and Research
The audit process is to ensure that the website has a solid foundation for SEO so it can be easily reviewed (‘crawled’) by Google’s search technology tools (the ‘spiders’) and properly listed (‘indexed’) in Google’s Search Engine Results Pages (‘SERPs’). We start by analyzing the industry keywords and website’s programming code to identify areas for improvement and ‘market gaps’ that we can exploit to get placement by targeting less competitive keywords in crowded markets.
This process involves creating and adding new, fresh, subject matter content for the website. Adding additional content will ensure that Google has enough ‘information’ about your products and services to assess how ‘relevant’ the website information is for the search keywords and phrases we are targeting. Once Google can crawl your website’s content it will index the content in the appropriate areas of their databases.
Content Distribution and Linking
Google analyzes your content and the number of qualified linking relationships (which they tie directly to the number of people reading your content) to assess the quality of your website content for placement in the SERPs. Our content distribution and linking process strategically places your new and existing website content on blogs, websites, and social media properties will increase exposure for the website as more people read the interesting and relevant content that ‘links back’ to your website. This process will help improve your overall rankings.