Social Media Networks continue to roll out more Pay-per-click marketing opportunities to reach an extremely targeted audience
If there’s one thing we know, social media marketing is not a ‘fad’ and offers brands the opportunity to connect, engage and create dialogue with online consumers across a variety of channels, including Facebook, Twitter, LinkedIn and YouTube.
A recent study by KnowledgeStorm indicates that 69% of B2B buyers use social networks primarily for business networking and development. How companies use social media varies, but what is important to note is that companies use different social media platforms depending on their end objectives, which could be creating brand awareness, lead generation or even customer engagement.