What Is Elite SEM Inc?
Elite SEM Inc. is a boutique search engine marketing company that specializes in the many facets of online marketing from targeted and strategic media buying to developing and executing your entire campaign.
Elite SEM was founded by SEM/SEO professional Ben Kirshner, whose business strategy serves as the company’s mission: provide clients with the best possible service, prices, and return on investment in the industry.
Contact Us
Elite SEM Inc.1001 Avenue of the Americas
15th Floor
New York NY 10018
email : ben@elitesem.com
phone :646-536-9276
Search Engine Marketing
What is a boutique SEM firm?
Since 2004 we have said we are a boutique firm. What does that mean and why? Traditional SEM firms make lots of money by charging high fees, and not giving you 100% dedicated effort. A traditional SEM firm will hire account managers who make between $3000 and $5000 a month and give them 10 clients to manage. A traditional firm will have a minimum monthly fee of $2500. So that one account manager manages $25,000 a month of revenue as a minimum. If you have 10 of these account managers, you have a nice business. Hence the reason why there are so many SEM Firms! The problem with this situation is that there is turnover, because many account managers don’t love what their doing, and want to make the type of money that the sales people make without doing the day to day work like a sales person. So you the client are paying a minimum of $2500 without the great support in some cases. The sales people, who pitch how wonderful of a service they offer, will never log into the account ever. They will collect their salary and commission, and then it is up to the account managers to keep the business a float. So if you’re paying $5,000 a month in fees, and the account manger is only spending 10% of the time on your account then you are not getting as much effort as you should. This is very similar to the web hosting industry. If too many websites are on 1 server the bandwidth of your site can be compromised. That is why if you have a virtual hosting plan, you want the amount of other sites that are being hosted to be low on your server.
The way Elite SEM Inc is setup is probably the least profitable way a firm should be set up, but we have virtually no turnover thus far, and our employees are happy. They manage and maintain their own accounts. So it is up to the account managers who are also sales people to generate their own business, and run their own businesses. This is kind of a hybrid situation, in that the Account Managers can make the money a top salesman would make, but they have to do all the day to day tasks as an account manager, therefore the amount of profit Elite SEM makes is compromised but our clients aren’t.
What Technology do we use?
There is so much bid management search technology available on the market, being a Search engine marketing firm that doesn’t use our own proprietary technology we have the luxury of choosing which one suits our clients needs the best. Not every client has the same needs or wants from their search campaigns. Not every client can afford the best of the best, and not every client needs the best of the best. We use many different technologies to help achieve our client’s goals. As technology evolves so do we. Depending on the clients objectives we will match them up with the technology that fits their budget.
Elite SEM Inc can initiate, manage, and optimize all of your pay-per-click campaigns, as well as provide you with a weekly report outlining your expenditures and highlighting the return on your investment. Ask about our low monthly fee for this service. We have over 7 years of PPC Experience and we were in the top 100 firms of completing our Google AdWords Professional certification. We are also Yahoo Ambassadors. We have also achieved a milestone at Google for successfully managing over 3,000,000 clicks! Our clients are our sales people. There are many SEM firms out there that proclaim to be the best. We don’t advertise that we are the best, we advertise by treating our clients with 110% service, and they in turn refer business to us. All of our clients are more than happy to pass along their satisfaction with our services.
Reasons to Outsource PPC Management
1) No Turnover of Employees- When employees leave your company, or take a vacation they take with them the Knowledge of how to make your PPC marketing net a profit.
2) No Job Remorse- Many employees who manage In house PPC campaigns are simply not motivated to do a remedial burdening task on a daily basis. Therefore you risk the ROI suffering, also many times the person who handles the PPC campaigns in house has 4 other responsibilities, and the PPC is the least fun to manage.
3) $$$- The cost of outsourcing the job is a fraction of what a full time employee would cost. You don't have to pay a salary, benefits, vacation time, sick time etc..And you are dealing with a firm who does this all day, everyday. With Elite SEM you get 7 days a week 24 hour a day support.
